Product details

This is the Spanish version of ''9A97H005''. The primary decision maker operated an extensive shrimp farming business in Ecuador. The shrimp value chain consisted of many activities that culminated in the preparation of a wide variety of frozen appetizers and dinners. In order to increase profitability, the company faced the challenges of moving up the value chain. Meanwhile, global consumption of shrimp value-added products was increasing rapidly. Foreign food processors and retailers had an interest in guaranteeing supply by integrating backwards into the shrimp farming business. A joint venture might offer benefits to both the company and a foreign corporation. The case raises issues of concern from the perspective of both potential partners. Ecuador had just emerged from a political revolution; interest rates and foreign exchange rates were unstable; financial institutions in Ecuador were charging extremely high interest rates; labour unrest might result in various kinds of work stoppages. In such a rapidly changing environment of business, how should the company plan for its economic future?