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Thumbnail image for product with reference number 9B01AS13
Nintendo - The Launch of Game Boy Color
Case
-
Reference no. 9B01AS13
Spanish language
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); Adrian B Ryans (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2004-03-17
Length: 17 pages
Data source: Field research
Topics: Marketing management; Market strategy; New products; Marketing mix
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Abstract

This is the Spanish version of ''9B01A013''. Nintendo Co Ltd is a worldwide leader in the retail video game industry. In 1998 the color version of Nintendo Game Boy would be launched simultaneously in North America and Europe and would be one of Nintendo''s most important launches. The president of Nintendo, Canada must develop a marketing plan that would generate the most profit.
Location:
Canada
Industry:
Electric and electronic equipment supplies
Size:
Large
Other setting(s):
1998
Thumbnail image for product with reference number 9B01A013
Nintendo - the Launch of Game Boy Color
Case
-
Reference no. 9B01A013
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); Adrian B Ryans (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2008-02-04
Length: 16 pages
Data source: Field research
Topics: New products; Marketing management; Marketing mix; Market strategy
View full details

About

Abstract

This is the Spanish version of ''9B01A013''. Nintendo Co Ltd is a worldwide leader in the retail video game industry. In 1998 the color version of Nintendo Game Boy would be launched simultaneously in North America and Europe and would be one of Nintendo''s most important launches. The president of Nintendo, Canada must develop a marketing plan that would generate the most profit.

Settings

Location:
Canada
Industry:
Electric and electronic equipment supplies
Size:
Large
Other setting(s):
1998

Related

Thumbnail image for product with reference number 9B01A013
Nintendo - the Launch of Game Boy Color
Case
-
Reference no. 9B01A013
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); Adrian B Ryans (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2008-02-04
Length: 16 pages
Data source: Field research
Topics: New products; Marketing management; Marketing mix; Market strategy
View full details