Spanish language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2003-01-31
Revision date: 24-Oct-2011
Length: 26 pages
Data source: Published sources
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Abstract
This is the Spanish version of the case. Kimberly-Clark's and Procter & Gamble (P&G) are fierce competitors in the diaper industry. The competitive struggle involves a broad range of issues including: rapid product development, international threats and opportunities, diversification options and public pressure over environmental concerns. In particular, Kimberly-Clark must decide on a response to P&G's most recent product introduction. This case provides an excellent in depth view at the dynamic of competition.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-05-23
Revision date: 24-Oct-2011
Length: 10 pages
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 1999-07-17
Length: 26 pages
About
Abstract
This is the Spanish version of the case. Kimberly-Clark's and Procter & Gamble (P&G) are fierce competitors in the diaper industry. The competitive struggle involves a broad range of issues including: rapid product development, international threats and opportunities, diversification options and public pressure over environmental concerns. In particular, Kimberly-Clark must decide on a response to P&G's most recent product introduction. This case provides an excellent in depth view at the dynamic of competition.
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Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-05-23
Revision date: 24-Oct-2011
Length: 10 pages
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 1999-07-17
Length: 26 pages