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Abstract

By 2004, Iliad Group (established 1987) had become France''s second largest player in the Internet and telecommunications services market (after France Telecom) with a turnover of US$670.3 million. Iliad started as an Internet service provider and transformed itself into a full-fledged Internet and telecommunications company, incorporating advanced technologies through its own network. Though the Group''s goal was to compete with rivals like AOL and Wanadoo in Internet services, it offered tough competition to the state-owned monopoly, France Telecom and revolutionised the French telecom market. The case, while highlighting the rapid expansion of Iliad Group in France, offers scope to discuss the threats posed by its competitive strategies to the monopoly of France Telecom.
Location:
Other setting(s):
December 2005

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Abstract

By 2004, Iliad Group (established 1987) had become France''s second largest player in the Internet and telecommunications services market (after France Telecom) with a turnover of US$670.3 million. Iliad started as an Internet service provider and transformed itself into a full-fledged Internet and telecommunications company, incorporating advanced technologies through its own network. Though the Group''s goal was to compete with rivals like AOL and Wanadoo in Internet services, it offered tough competition to the state-owned monopoly, France Telecom and revolutionised the French telecom market. The case, while highlighting the rapid expansion of Iliad Group in France, offers scope to discuss the threats posed by its competitive strategies to the monopoly of France Telecom.

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Location:
Other setting(s):
December 2005

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