Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
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https://casecent.re/p/66532
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Abstract
In the history of global businesses it is observed that some companies prosper by making continuous innovations in their business practices, as others grow by using their financial muscle to acquire other companies. A few prosper by making patient investments that can take decades to pay off. Corning, a glass and ceramics maker established 150 years ago, is one of those companies that stuck to innovation since its incorporation and made investments in ambiguous technologies, some of which paid off and some did not. Still, the company persisted with innovation and eventually made technology its competitive advantage in specific fields like: (1) liquid crystal display glass; (2) flat-panel screens; (3) optical fibre products; (4) environmental technologies; and (5) laboratory products for life sciences research. It is observed that matching Corning''s strength in these areas would be a Herculean task for any other company. This case study triggers a discussion on how Corning leveraged on technology to become a market leader in its key business, and also helps in debating the strategies of the company to minimise buyers'' power by locking their demand.
Location:
Other setting(s):
September 2005
About
Abstract
In the history of global businesses it is observed that some companies prosper by making continuous innovations in their business practices, as others grow by using their financial muscle to acquire other companies. A few prosper by making patient investments that can take decades to pay off. Corning, a glass and ceramics maker established 150 years ago, is one of those companies that stuck to innovation since its incorporation and made investments in ambiguous technologies, some of which paid off and some did not. Still, the company persisted with innovation and eventually made technology its competitive advantage in specific fields like: (1) liquid crystal display glass; (2) flat-panel screens; (3) optical fibre products; (4) environmental technologies; and (5) laboratory products for life sciences research. It is observed that matching Corning''s strength in these areas would be a Herculean task for any other company. This case study triggers a discussion on how Corning leveraged on technology to become a market leader in its key business, and also helps in debating the strategies of the company to minimise buyers'' power by locking their demand.
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Location:
Other setting(s):
September 2005