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In 1996, Starbucks Corporation, the world''s number 1 speciality coffee retailer from the US, started expanding into international markets due to saturation in its domestic market. After entering into Asia in 1998, Starbucks forayed into Europe and steadily captured major markets like Spain, Greece, Germany, Austria and the UK. Following its success in the key markets of Europe, in 2005 Starbucks ventured into Ireland to gain a sizeable market share by simultaneously opening a number of outlets. This case, while highlighting Starbucks success in capturing the coffee markets in three different continents, offers scope to discuss whether it would be able to achieve the same feat in a highly competitive market like Ireland. A structured assignment ''306-070-4'' is available to accompany this case.