Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 24 pages
Data source: Field research
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Abstract
China National Offshore Oil Corporation (CNOOC), China?s third largest oil and gas company, enjoyed the monopoly of offshore resources. However, it was facing a series of problems: (1) business imbalance; (2) internal bureaucracy; (3) lack of funding support; (4) being limited to the domestic market; and (5) having little experience in the international market. To meet its strategic goal, to build an integrated energy corporation with international competitiveness, CNOOC formulated and modified its corporate strategy. The case tracks the evolution of CNOOC?s corporate strategy and its action plan.
Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 5 pages
Data source: Field research
About
Abstract
China National Offshore Oil Corporation (CNOOC), China?s third largest oil and gas company, enjoyed the monopoly of offshore resources. However, it was facing a series of problems: (1) business imbalance; (2) internal bureaucracy; (3) lack of funding support; (4) being limited to the domestic market; and (5) having little experience in the international market. To meet its strategic goal, to build an integrated energy corporation with international competitiveness, CNOOC formulated and modified its corporate strategy. The case tracks the evolution of CNOOC?s corporate strategy and its action plan.
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Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 5 pages
Data source: Field research