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Case
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Reference no. 306-074-1
Authors: Jinsi Shu
Published by: China Europe International Business School
Published in: 2006
Length: 24 pages
Data source: Field research

Abstract

China National Offshore Oil Corporation (CNOOC), China?s third largest oil and gas company, enjoyed the monopoly of offshore resources. However, it was facing a series of problems: (1) business imbalance; (2) internal bureaucracy; (3) lack of funding support; (4) being limited to the domestic market; and (5) having little experience in the international market. To meet its strategic goal, to build an integrated energy corporation with international competitiveness, CNOOC formulated and modified its corporate strategy. The case tracks the evolution of CNOOC?s corporate strategy and its action plan.
Location:
Size:
Large
Other setting(s):
1998-2003

About

Abstract

China National Offshore Oil Corporation (CNOOC), China?s third largest oil and gas company, enjoyed the monopoly of offshore resources. However, it was facing a series of problems: (1) business imbalance; (2) internal bureaucracy; (3) lack of funding support; (4) being limited to the domestic market; and (5) having little experience in the international market. To meet its strategic goal, to build an integrated energy corporation with international competitiveness, CNOOC formulated and modified its corporate strategy. The case tracks the evolution of CNOOC?s corporate strategy and its action plan.

Settings

Location:
Size:
Large
Other setting(s):
1998-2003

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