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This is the Spanish version of ''9A94D021''. In new, fast paced, highly competitive industries, companies are faced with the decision of either radically changing how business is done or surrendering market share and profits to more aggressive competitors. Exhaustive business processes with excessive checks and balances, once needed to ensure order and control within the corporation, are now preventing companies from seizing new opportunities and growing. This gives students an opportunity to analyze business processes, with a goal of developing radical new processes to complete the same objectives. As members of a group, students examine the critical processes of an industry (pharmaceutical, retail sales, colour TV manufacturing or airlines) and then prepare a re-engineered process model for this industry. The teams are then given the opportunity to present and defend their new processes, highlighting their potential benefits and drawbacks.