Product details

This is the Spanish version of ''9A94H010''. Labatt Breweries of Canada introduced its Ice Beer to the Canadian market, it gained rapid acceptance by consumers, and has spawned imitators and attracted the interest of brewers in the United States. The president of Labatt Breweries, Hugo Powell, must decide if and how Labatt should enter the US market with its product and new brewing technology. The case provides information on the Canadian and United States beer markets, pointing out the differences that Labatt has to consider in trying to profit from its new product in the US. An in-depth note (''9A97H006'') is available to accompany this case.