Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 18 pages
Data source: Published sources
Abstract
The case focuses on the experiences of retailing giant Carrefour in Japan. It elaborates on the success of the world's second largest retailer in the Asian countries and the strategies that it adopted to enter the Japanese market in 2001. The case discusses the problems that the company faced in Japan and its decision to finally exit the Japanese market.
Teaching and learning
This item is suitable for postgraduate courses.
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 5 pages
Data source: Published sources
About
Abstract
The case focuses on the experiences of retailing giant Carrefour in Japan. It elaborates on the success of the world's second largest retailer in the Asian countries and the strategies that it adopted to enter the Japanese market in 2001. The case discusses the problems that the company faced in Japan and its decision to finally exit the Japanese market.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Related
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 5 pages
Data source: Published sources