Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 16 pages
Data source: Published sources
Abstract
The case discusses the entry and expansion strategies of US-based FMCG (fast moving consumer goods) giant Procter & Gamble (P&G) in the Chinese FMCG industry. It discusses in depth the localisation strategies adopted by P&G to succeed in the Chinese market. The case highlights the challenges faced by multinationals in a country that is quite different in terms of culture, geography and trade channels. It ends by describing the challenges faced by P&G in China and the strategies adopted by the company to fight these challenges.
Teaching and learning
This item is suitable for postgraduate courses.Location:
Industry:
Size:
Very large
Other setting(s):
1998-2005
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 5 pages
Data source: Published sources
About
Abstract
The case discusses the entry and expansion strategies of US-based FMCG (fast moving consumer goods) giant Procter & Gamble (P&G) in the Chinese FMCG industry. It discusses in depth the localisation strategies adopted by P&G to succeed in the Chinese market. The case highlights the challenges faced by multinationals in a country that is quite different in terms of culture, geography and trade channels. It ends by describing the challenges faced by P&G in China and the strategies adopted by the company to fight these challenges.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Location:
Industry:
Size:
Very large
Other setting(s):
1998-2005
Related
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 5 pages
Data source: Published sources