Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 18 pages
Data source: Published sources
Topics:
SriLankan Airlines (SLA); Bounce Back Sri Lanka; Privatisation; Turnaround; Restructuring; Emirates Airlines; Skywards Frequent Flier Programme; Tsunami disaster; World Tourism and Travel Council (WTTC); Economic risks; Fuel price hedging; Hurricanes Katrina and Rita; Political risks; Code sharing; Colombo
Abstract
The case is about SriLankan Airlines (SLA), Sri Lanka's national carrier. It highlights the highs and lows faced by the airline since its inception. In an effort to improve SLA's performance and infuse management expertise, the Sri Lankan Government sold 40% of its stake to Emirates Airlines in 1998. After a devastating attack on its fleet, SLA undertook a series of initiatives which were responsible for its turnaround by the year 2003-2004. The case describes initiatives taken by SLA to help build its business and encourage tourism after the tsunami disaster in 2004. The case also explains the challenges SLA is likely to face in the future due to rising jet fuel prices and competition from domestic low cost carriers and other international airlines.
Teaching and learning
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Abstract
The case is about SriLankan Airlines (SLA), Sri Lanka's national carrier. It highlights the highs and lows faced by the airline since its inception. In an effort to improve SLA's performance and infuse management expertise, the Sri Lankan Government sold 40% of its stake to Emirates Airlines in 1998. After a devastating attack on its fleet, SLA undertook a series of initiatives which were responsible for its turnaround by the year 2003-2004. The case describes initiatives taken by SLA to help build its business and encourage tourism after the tsunami disaster in 2004. The case also explains the challenges SLA is likely to face in the future due to rising jet fuel prices and competition from domestic low cost carriers and other international airlines.