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The case describes Tesco's 'Steering Wheel' strategy and explains how it enabled the company to emerge as the largest retail chain in the UK. In 1997, Terry Leahy took over as Chief Executive Officer of Tesco. He aimed to make Tesco a 'Value Retailer'. Leahy named the strategy he wanted to adopt as 'The Tesco Way', which comprised of: (1) the company's core purpose; (2) values; (3) principles; (4) goals; and (5) the Balanced Scorecard. Tesco adapted the Balanced Scorecard approach to meet its own requirements renaming it the Steering Wheel, which had four quadrants - operations, people, customers and finance. The case highlights the approach of implementing the Steering Wheel strategy in Tesco and the benefits reaped by the company after implementation.