Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 18 pages
Data source: Published sources
Share a link:
https://casecent.re/p/66601
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Titan Industries Limited (TIL) is a dominant player in the Indian branded watch industry. The company has a presence in most segments of the watch market. The case discusses the various brands / sub-brands of TIL's watch division and talks in detail about the marketing and communication strategies followed by the company. The case throws light on the company's decision to use celebrities to market its products. It gives an account of the evolving market dynamics in the branded watch market in India and TIL's efforts to sustain its market share. The case also discusses the challenges that the company may face in the future.
Teaching and learning
This item is suitable for postgraduate courses.
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 4 pages
Data source: Published sources
About
Abstract
Titan Industries Limited (TIL) is a dominant player in the Indian branded watch industry. The company has a presence in most segments of the watch market. The case discusses the various brands / sub-brands of TIL's watch division and talks in detail about the marketing and communication strategies followed by the company. The case throws light on the company's decision to use celebrities to market its products. It gives an account of the evolving market dynamics in the branded watch market in India and TIL's efforts to sustain its market share. The case also discusses the challenges that the company may face in the future.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Related
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 4 pages
Data source: Published sources