Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2010-03-08
Length: 12 pages
Data source: Published sources
Share a link:
https://casecent.re/p/66654
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
A new bank branch manager at a flagship branch is considering options to increase the sales of a computer-based financial program for commercial banking clients. Sales of the product had been below target and were sporadic, but bank executives considered the product to be of long-term strategic importance.
About
Abstract
A new bank branch manager at a flagship branch is considering options to increase the sales of a computer-based financial program for commercial banking clients. Sales of the product had been below target and were sporadic, but bank executives considered the product to be of long-term strategic importance.