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Abstract
Some authors, and even some popular journals, have noted examples of the radical new organisational forms now emerging. This article illuminates the technological and services bases of these changes - and examines how to manage them successfully. (Its companion article is ''Technology in Services: Rethinking Strategic Focus'' by JB, Quinn, TL, Doorley and PC, Paquette; Reprint SMR3127.) Both articles build on the authors'' earlier works published by Sloan Management Review, Scientific American, and the National Academy Press.
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Abstract
Some authors, and even some popular journals, have noted examples of the radical new organisational forms now emerging. This article illuminates the technological and services bases of these changes - and examines how to manage them successfully. (Its companion article is ''Technology in Services: Rethinking Strategic Focus'' by JB, Quinn, TL, Doorley and PC, Paquette; Reprint SMR3127.) Both articles build on the authors'' earlier works published by Sloan Management Review, Scientific American, and the National Academy Press.