Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2007-04-13
Length: 14 pages
Data source: Field research
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Abstract
CARE''s Rural Entrepreneurship and Agribusiness Promotion project is a new, market-driven approach to development in Kenya. While the project has been successful from a development standpoint, it is not commercially viable. The sector manager must determine how to improve the project and make it commercially sustainable. Students will understand the advantages and opportunity for profit / non-profit partnerships and social enterprise as complementary entities for social and economic development.
About
Abstract
CARE''s Rural Entrepreneurship and Agribusiness Promotion project is a new, market-driven approach to development in Kenya. While the project has been successful from a development standpoint, it is not commercially viable. The sector manager must determine how to improve the project and make it commercially sustainable. Students will understand the advantages and opportunity for profit / non-profit partnerships and social enterprise as complementary entities for social and economic development.