Product details

Twenty years ago in 1984, when it was a small factory in Xiaoshan, Zhejiang, Wanxiang signed its first export contract. Ten years after in 1994, when Wanxiang America Inc was just registered, the company was headed only by a Chinese overseas student. In 2003, Wanxiang sold its products all around the world, and had acquired dozens of companies in the US and Europe, becoming a true multinational corporation. Lu Guanqiu, Chairman of the Board, and Wei Ding, President of Wanxiang, were full of confidence. Wei Ding said, ?Wanxiang will become a large multinational company in the foreseeable future, with its unique core values and core competence. It will be named China Wanxiang Holding.? This case mainly discusses the process of Wanxiang?s overseas expansion, tracing its development at different stages and presenting how the success had been achieved. It can be used in corporate strategy and international business courses.