Sustainability Initiative at Roche: Targeting Tomorrows

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Case

Reference no. 706-010-1

Subject category: Ethics and Social Responsibility

Authors: Santanu Ray (IBS Research Centre, Kolkata (IRCK)); Supratim Majumdar (IBS Research Centre, Kolkata (IRCK))

Published by: IBS Research Center

Published in: 2006

Length: 8 pages

Data source: Published sources

Topics: Sustainable development; Social sustainability; Pharmaceutical industry; Sub-Saharan Africa; AIDS Pandemic; Malaria; HIV medicines

Share a link: https://casecent.re/p/66717

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Abstract

The case discusses the sustainable development (SD) initiatives taken up by Roche, one of the leading global pharmaceutical companies. The case provides a detailed account about how the company weaves SD into its business philosophy. It contains a note that discusses the concept, need and importance of SD. The case describes the company''s social SD initiatives, after a brief introduction to Roche''s history. It depicts the major benefits and awards received by the company due to these initiatives. The case will enable students to understand the concept and need for SD and how to integrate SD into business processes.

Location:

Global

Industry:

Pharmaceutical

Other setting(s):

2005