Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
Topics:
Logan; Luxury car; No frills car; Renault; Nissan; Competition; Expansion; Dacia; Growth; Price; Market shares; Samsung; Europe
Share a link:
https://casecent.re/p/66721
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Abstract
Logan, the new car launched on 24 September 2005 by Italian auto major Renault, is cited as the cheapest luxury, as well as value-for-money, car. It is engineered and designed mainly to cater to Central and Eastern Europe, Africa and West Asia, countries that cannot afford expensive Western Europe cars. Logan provides basic features without resorting to any added and expensive features, which are known to be used less frequently but escalate prices disproportionately. Logan was a surprise hit in the markets that it was meant for and also in those in which it wasn''t. The case facilitates a discussion on how Renault offered a luxury car at a lower price and allows a debate on the factors that enabled the success of Logan.
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Abstract
Logan, the new car launched on 24 September 2005 by Italian auto major Renault, is cited as the cheapest luxury, as well as value-for-money, car. It is engineered and designed mainly to cater to Central and Eastern Europe, Africa and West Asia, countries that cannot afford expensive Western Europe cars. Logan provides basic features without resorting to any added and expensive features, which are known to be used less frequently but escalate prices disproportionately. Logan was a surprise hit in the markets that it was meant for and also in those in which it wasn''t. The case facilitates a discussion on how Renault offered a luxury car at a lower price and allows a debate on the factors that enabled the success of Logan.