Our US office is closed for Independence Day on 4 and 5 July 2022.

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 306-097-1
Published by: IBS Case Development Center
Published in: 2006
Length: 11 pages
Data source: Published sources

Abstract

Logan, the new car launched on 24 September 2005 by Italian auto major Renault, is cited as the cheapest luxury, as well as value-for-money, car. It is engineered and designed mainly to cater to Central and Eastern Europe, Africa and West Asia, countries that cannot afford expensive Western Europe cars. Logan provides basic features without resorting to any added and expensive features, which are known to be used less frequently but escalate prices disproportionately. Logan was a surprise hit in the markets that it was meant for and also in those in which it wasn''t. The case facilitates a discussion on how Renault offered a luxury car at a lower price and allows a debate on the factors that enabled the success of Logan.
Location:
Industry:
Other setting(s):
November 2005

About

Abstract

Logan, the new car launched on 24 September 2005 by Italian auto major Renault, is cited as the cheapest luxury, as well as value-for-money, car. It is engineered and designed mainly to cater to Central and Eastern Europe, Africa and West Asia, countries that cannot afford expensive Western Europe cars. Logan provides basic features without resorting to any added and expensive features, which are known to be used less frequently but escalate prices disproportionately. Logan was a surprise hit in the markets that it was meant for and also in those in which it wasn''t. The case facilitates a discussion on how Renault offered a luxury car at a lower price and allows a debate on the factors that enabled the success of Logan.

Settings

Location:
Industry:
Other setting(s):
November 2005

Related