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Case
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Reference no. 506-013-1
Subject category: Marketing
Published by: IBS Research Center
Published in: 2006
Length: 15 pages
Data source: Published sources

Abstract

Google, widely recognised as the ''world''s best search engine'', is the fastest growing Internet search company in the world. Despite the company''s tremendous success and overwhelming leadership in search engines, few analysts wonder whether Google''s laser like focus on search may be something of an Achilles'' heel. Google remains almost entirely dependent on its search engine for growth - a business that is poised to slow. Google has introduced several new products. But most of these products depend on text advertisements for revenues and none of them are as successful as its search engine. As Google explores new avenues of growth, it will hit a collision course with technology heavyweights like eBay, Motorola, Nokia, SBC Communications, and Verizon as well as Microsoft and Yahoo! Inc. Can Google maintain its scorching pace of growth?
Location:
Other setting(s):
2004-2005

About

Abstract

Google, widely recognised as the ''world''s best search engine'', is the fastest growing Internet search company in the world. Despite the company''s tremendous success and overwhelming leadership in search engines, few analysts wonder whether Google''s laser like focus on search may be something of an Achilles'' heel. Google remains almost entirely dependent on its search engine for growth - a business that is poised to slow. Google has introduced several new products. But most of these products depend on text advertisements for revenues and none of them are as successful as its search engine. As Google explores new avenues of growth, it will hit a collision course with technology heavyweights like eBay, Motorola, Nokia, SBC Communications, and Verizon as well as Microsoft and Yahoo! Inc. Can Google maintain its scorching pace of growth?

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Location:
Other setting(s):
2004-2005

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