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Case
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Reference no. 506-014-1
Subject category: Marketing
Published by: IBS Research Center
Published in: 2006
Length: 12 pages
Data source: Published sources

Abstract

Infosys Technologies, one of the fastest growing companies in India is growing at an annual rate of over 40%. Infosys believes it has a strong and resilient business model, which has been successfully adapted to the changing market requirements over the years. Infosys has added services like independent software testing and enterprise applications to its offerings. It has also reorganised itself along verticals or industries compared to the geography-specific orientation it had conformed to earlier. To maintain its scorching pace of growth Infosys has devised a new business model. It intends to build a super-efficient platform that could offer the entire range of software services, from consulting to business process outsourcing, and layer it with new initiatives, such as the emphasis on business solutions, to ensure that the company does not fall into a commodity trap. ''Scalability is the name of the game'', points out NR Narayana Murthy, Chairman and Chief Mentor.
Location:
Other setting(s):
2004-2005

About

Abstract

Infosys Technologies, one of the fastest growing companies in India is growing at an annual rate of over 40%. Infosys believes it has a strong and resilient business model, which has been successfully adapted to the changing market requirements over the years. Infosys has added services like independent software testing and enterprise applications to its offerings. It has also reorganised itself along verticals or industries compared to the geography-specific orientation it had conformed to earlier. To maintain its scorching pace of growth Infosys has devised a new business model. It intends to build a super-efficient platform that could offer the entire range of software services, from consulting to business process outsourcing, and layer it with new initiatives, such as the emphasis on business solutions, to ensure that the company does not fall into a commodity trap. ''Scalability is the name of the game'', points out NR Narayana Murthy, Chairman and Chief Mentor.

Settings

Location:
Other setting(s):
2004-2005

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