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This case deals with the situation facing the new director of the Charlottesville Legal Aid Society, a federally supported non-profit organization chartered to provide legal services in non-criminal cases for low-income people. Legal Aid has entered a challenging time in its history: funding is decreasing while demand for services is growing. The new director is struggling with how to forge a new strategy for the organization in an environment where resources are stretched thin and stakeholders are not in agreement about where the organization''s efforts should be focused. The case explores the process of strategy formulation in the context of multiple stakeholder groups, and raises issues of strategic intent, value creation, working with professionals, and collaborating within a large network.