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Case
-
Reference no. 9A99CC22
Simplified Chinese language
Subject category: Marketing
Authors: Joe DiStefano (Ivey Business School, Western University); Tom Gleave (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 1999-07-07
Length: 10 pages
Data source: Field research
Topics: Change management; Motivation; Employee training
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Abstract

This is the simplified Chinese version of ''9A99C022''. The president must determine how to increase business development at the feedmill. The challenge facing him is to have the feedmill''s managers adopt attitudes and behaviours that are consistent with a market driven enterprise. This is no easy task considering that the feedmill is a former state-owned enterprise which did not strive to achieve independent profitability.
Location:
China
Industry:
Agricultural production, livestock
Size:
Small
Other setting(s):
1995
Case
-
Reference no. 9A99C022
Subject category: Marketing
Authors: Joe DiStefano (Ivey Business School, Western University); Tom Gleave (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 1999-07-07
Length: 17 pages
Data source: Field research
Topics: Change management; Motivation; Employee training
View full details

About

Abstract

This is the simplified Chinese version of ''9A99C022''. The president must determine how to increase business development at the feedmill. The challenge facing him is to have the feedmill''s managers adopt attitudes and behaviours that are consistent with a market driven enterprise. This is no easy task considering that the feedmill is a former state-owned enterprise which did not strive to achieve independent profitability.

Settings

Location:
China
Industry:
Agricultural production, livestock
Size:
Small
Other setting(s):
1995

Related

Case
-
Reference no. 9A99C022
Subject category: Marketing
Authors: Joe DiStefano (Ivey Business School, Western University); Tom Gleave (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 1999-07-07
Length: 17 pages
Data source: Field research
Topics: Change management; Motivation; Employee training
View full details