Simplified Chinese language
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Length: 2 pages
Data source: Published sources
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Abstract
This is the simplified Chinese version of ''9A99E002''. The newly appointed general manager of Alfonso''s Department Store has initiated a review of Alfonso''s newspaper marketing, in part to gain familiarity with the store''s marketing practices, but also to look for ways to enhance both sales and market share. (A Microsoft Excel data file is available for use with this case, product ''7A99E002''.)
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2000-01-07
Length: 3 pages
Data source: Published sources
About
Abstract
This is the simplified Chinese version of ''9A99E002''. The newly appointed general manager of Alfonso''s Department Store has initiated a review of Alfonso''s newspaper marketing, in part to gain familiarity with the store''s marketing practices, but also to look for ways to enhance both sales and market share. (A Microsoft Excel data file is available for use with this case, product ''7A99E002''.)
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Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2000-01-07
Length: 3 pages
Data source: Published sources