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Case
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Reference no. 9A98MC33
Simplified Chinese language
Published by: Ivey Publishing
Published in: 1998
Length: 15 pages
Data source: Field research

Abstract

This is the simplified Chinese version of ''9A98M033''. Beijing Mirror Corporation owned the patent for a newly invented rearview mirror which eliminated the usual blind spot. At issue for the company was how to introduce the product to both the domestic and international markets. More specifically, should the company try to commercialize the technology independently, or via joint venture? Should they do so with a local or foreign company? What pricing, promotional and distribution approaches made sense? What is their resource position relative to these decisions?
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About

Abstract

This is the simplified Chinese version of ''9A98M033''. Beijing Mirror Corporation owned the patent for a newly invented rearview mirror which eliminated the usual blind spot. At issue for the company was how to introduce the product to both the domestic and international markets. More specifically, should the company try to commercialize the technology independently, or via joint venture? Should they do so with a local or foreign company? What pricing, promotional and distribution approaches made sense? What is their resource position relative to these decisions?

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Size:
Medium

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