Royal Bank of Canada in Thailand

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Case

Reference no. 9A98MC32

Simplified Chinese language

Subject category: Strategy and General Management

Authors: Paul W Beamish (Ivey Business School, Western University); Benice Scholten (Ivey Business School, Western University); Leslie Stephenson (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1998

Version: 1998-10-06

Length: 20 pages

Data source: Field research

Topics: Human resource management (HRM); Market entry; Staffing; Management in a global environment

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Abstract

This is the simplified Chinese version of ''9A98M032''. After a 15-year absence, the Royal Bank of Canada returned to Thailand in 1997. During a period of high economic instability, the bank must weigh the merits of Thailand versus other markets within Asia-Pacific. The case provides details on subsidiary start up costs (including staff, capital expenses) and requires decisions on organization/human resources issues as well as the best strategic approach to the market.

Location:

Thailand, Canada

Industry:

Banking

Size:

Large