Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 1998-03-13
Length: 12 pages
Data source: Field research
Share a link:
https://casecent.re/p/66824
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is the simplified Chinese version of ''9A98M002''. Ssangyong Corporation, a major Korean general trading company (GTC) needed to refocus its trading business to better adapt to the current environment. The Korean manufacturers'' departure-from-traders phenomenon had led to fierce competition among traders, and weakened GTCs'' bargaining power over manufacturers. The first issue requiring resolution was whether and how Ssangyong''s existing product-market portfolio might be redefined. A second issue was how to further internationalize its trading operation. A third issue was how to decide which new businesses Ssangyong should pursue.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2002-10-03
Length: 17 pages
Data source: Field research
About
Abstract
This is the simplified Chinese version of ''9A98M002''. Ssangyong Corporation, a major Korean general trading company (GTC) needed to refocus its trading business to better adapt to the current environment. The Korean manufacturers'' departure-from-traders phenomenon had led to fierce competition among traders, and weakened GTCs'' bargaining power over manufacturers. The first issue requiring resolution was whether and how Ssangyong''s existing product-market portfolio might be redefined. A second issue was how to further internationalize its trading operation. A third issue was how to decide which new businesses Ssangyong should pursue.
Settings
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2002-10-03
Length: 17 pages
Data source: Field research