Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 December 2005
Length: 28 pages
Data source: Published sources
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https://casecent.re/p/66826
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Abstract
Describes the background, process, and aftermath of the merger between Daimler-Benz of Germany and Chrysler Corp of America. Describes the economic structure and trends of the world automobile industry at the turn of the century as well as the individual histories and strategies of the two firms. Further describes the process and key issues in the merger negotiations. Lastly, an extensive description of the post-merger integration plan, approach, and implementation is provided, along with an explanation of the merger''s impact on the performance and strategy of the combined company.
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Abstract
Describes the background, process, and aftermath of the merger between Daimler-Benz of Germany and Chrysler Corp of America. Describes the economic structure and trends of the world automobile industry at the turn of the century as well as the individual histories and strategies of the two firms. Further describes the process and key issues in the merger negotiations. Lastly, an extensive description of the post-merger integration plan, approach, and implementation is provided, along with an explanation of the merger''s impact on the performance and strategy of the combined company.