Simplified Chinese language
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1998-11-05
Length: 15 pages
Data source: Published sources
Share a link:
https://casecent.re/p/66833
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is the simplified Chinese version of ''9A98G003''. Mr Chung Yong, president of Samsung China Headquarters was considering a recent meeting with the marketing director who was responsible for developing a marketing strategy for the entire China market. The topic at the meeting was the marketing strategy for color TVs, which had been chosen as the flagship product for the China market. Samsung had to decide whether it should focus on the low or high-end market segment (or both), and whether to import or produce locally.
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2002-10-03
Length: 20 pages
Data source: Published sources
About
Abstract
This is the simplified Chinese version of ''9A98G003''. Mr Chung Yong, president of Samsung China Headquarters was considering a recent meeting with the marketing director who was responsible for developing a marketing strategy for the entire China market. The topic at the meeting was the marketing strategy for color TVs, which had been chosen as the flagship product for the China market. Samsung had to decide whether it should focus on the low or high-end market segment (or both), and whether to import or produce locally.
Settings
Related
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2002-10-03
Length: 20 pages
Data source: Published sources