Northern Napa Valley Winery, Inc

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Compact case

Case

Reference no. 9A98EC46

Simplified Chinese language

Subject category: Knowledge, Information and Communication Systems Management

Authors: Peter C Bell (Ivey Business School, Western University)

Published by: Ivey Publishing

Published in: 1997

Length: 2 pages

Data source: Published sources

Topics: Forecasting; Data analysis; Regression analysis; Statistical analysis

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Abstract

This is the simplified Chinese version of ''9A98E046''. The chief executive officer (CEO) of Northern Napa Valley Winery must forecast aggregate sales of red table wine for the product year, as well as month-by-month sales for the same period. This case provides the student with the opportunity to try to forecast a time series characterized by distinct trend and seasonality with almost nine years of monthly data available. (A Microsoft Excel data file is available for use with this case, product ''7A98E046''.)

Location:

USA

Industry:

Food and kindred products

Size:

Medium