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Case
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Reference no. 9A91AC16
Simplified Chinese language
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1991
Version: 1992-11-19
Length: 11 pages
Data source: Published sources

Abstract

This is the simplified Chinese version of ''9A91A016''. Janet Wells, product manager for POST Children''s Cereals, must decide how to allocate her marketing budget to in-pack premiums, trade promotions, and advertising. Her decision is complicated by recent increases in competitive activity.
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About

Abstract

This is the simplified Chinese version of ''9A91A016''. Janet Wells, product manager for POST Children''s Cereals, must decide how to allocate her marketing budget to in-pack premiums, trade promotions, and advertising. Her decision is complicated by recent increases in competitive activity.

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Location:
Size:
Large

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