Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1992-11-19
Length: 11 pages
Data source: Published sources
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Abstract
This is the simplified Chinese version of ''9A91A016''. Janet Wells, product manager for POST Children''s Cereals, must decide how to allocate her marketing budget to in-pack premiums, trade promotions, and advertising. Her decision is complicated by recent increases in competitive activity.
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Abstract
This is the simplified Chinese version of ''9A91A016''. Janet Wells, product manager for POST Children''s Cereals, must decide how to allocate her marketing budget to in-pack premiums, trade promotions, and advertising. Her decision is complicated by recent increases in competitive activity.