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Case
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Reference no. 9A98EC42
Simplified Chinese language
Published by: Ivey Publishing
Published in: 1996
Length: 7 pages
Data source: Published sources

Abstract

This is the simplified Chinese version of ''9A98E042''. The chief executive officer (CEO) of Brent-Harbridge Developments had just received confirmation of several upcoming property auctions. Brent-Harbridge Developments was currently ''asset short'' after some successful recent disposals, which made the CEO keenly interested in three of the properties being auctioned. She needed to prepare a bidding strategy in order to try to acquire at least one or perhaps more of the development properties being auctioned. (A Microsoft Excel data file is available for use with this case, product ''7A98E042''.)
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Abstract

This is the simplified Chinese version of ''9A98E042''. The chief executive officer (CEO) of Brent-Harbridge Developments had just received confirmation of several upcoming property auctions. Brent-Harbridge Developments was currently ''asset short'' after some successful recent disposals, which made the CEO keenly interested in three of the properties being auctioned. She needed to prepare a bidding strategy in order to try to acquire at least one or perhaps more of the development properties being auctioned. (A Microsoft Excel data file is available for use with this case, product ''7A98E042''.)

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