Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 06.2014
Length: 17 pages
Data source: Field research
Abstract
Katoen Katie (KTN) is a Belgian-based logistics firm that over the last decade has successfully expanded throughout the world. Its growth strategy has been based on an innovative approach to organisational and human resource management issues, and a business model that emphasises value-added, high tech services. The specific context of the case is KTN's recent entry into Thailand and to look at its next logical place for expansion, China. But for how much longer can KTN continue to operate in this way? The case illustrates how, in an industry dominated by big players, adopting a decentralised organisational and human resource management approach to growth can help a relatively small company expand internationally. It also promotes discussion on the long term impact that such a growth strategy may have on the firm's entrepreneurial structures, and the possible negative effects of spreading limited resources over too many countries.
Location:
Industry:
Size:
7,000 employees, turnover of EUR500 million in 2004
Other setting(s):
2001-2004
About
Abstract
Katoen Katie (KTN) is a Belgian-based logistics firm that over the last decade has successfully expanded throughout the world. Its growth strategy has been based on an innovative approach to organisational and human resource management issues, and a business model that emphasises value-added, high tech services. The specific context of the case is KTN's recent entry into Thailand and to look at its next logical place for expansion, China. But for how much longer can KTN continue to operate in this way? The case illustrates how, in an industry dominated by big players, adopting a decentralised organisational and human resource management approach to growth can help a relatively small company expand internationally. It also promotes discussion on the long term impact that such a growth strategy may have on the firm's entrepreneurial structures, and the possible negative effects of spreading limited resources over too many countries.
Settings
Location:
Industry:
Size:
7,000 employees, turnover of EUR500 million in 2004
Other setting(s):
2001-2004