More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. UVA-M-0696
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Ervin R Shames (Darden School of Business, University of Virginia); Thomas G Disantis (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2004
Version: 31 July 2009
Length: 18 pages
Data source: Published sources
Topics: Service operations; Marketing; Retailing; Strategy
Share a link: https://casecent.re/p/66971
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Kuhn Flowers is an extremely successful florist in Jacksonville, Florida. The case describes Kuhn''s marketing and operations strategies, emphasizing the synergies between them. As backdrop to the case, the trends in the flower retailing industry are described along with the more recent entry of Wal-Mart and other ''power'' retailers.
Industry:
Retail
Sorry, this product has no related items.

About

Abstract

Kuhn Flowers is an extremely successful florist in Jacksonville, Florida. The case describes Kuhn''s marketing and operations strategies, emphasizing the synergies between them. As backdrop to the case, the trends in the flower retailing industry are described along with the more recent entry of Wal-Mart and other ''power'' retailers.

Settings

Industry:
Retail

Related

Sorry, this product has no related items.