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Case
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Reference no. UVA-M-0724
Subject category: Marketing
Published by: Darden Business Publishing
Published in: 2005
Length: 8 pages
Topics: Marketing

Abstract

Dragon Systems, a medium-sized, minority-owned information technology solutions firm, has received a Request for Solutions (RFS) from a major department of the U.S. government. The multimillion dollar project involves upgrading the information technology network of a historically significant and heavily used building. Dragon Systems has estimated the cost of the job and surveyed the competitive landscape. The question remains, how much should they bid? This case is an excellent fit for a discussion of competitive analysis and bidding in business-to-business and business-to-government markets.

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Abstract

Dragon Systems, a medium-sized, minority-owned information technology solutions firm, has received a Request for Solutions (RFS) from a major department of the U.S. government. The multimillion dollar project involves upgrading the information technology network of a historically significant and heavily used building. Dragon Systems has estimated the cost of the job and surveyed the competitive landscape. The question remains, how much should they bid? This case is an excellent fit for a discussion of competitive analysis and bidding in business-to-business and business-to-government markets.

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