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Compact case
Case
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Reference no. UVA-M-0725
Subject category: Marketing
Authors: Ronald T Wilcox (Darden School of Business, University of Virginia); Dorothy C Kelly (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2005
Length: 1 pages
Topics: Marketing
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Abstract

This case presents the very successful outcome of Dragon System''s bidding strategy that was examined in the Dragon Systems (A) case.
Case
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Reference no. UVA-M-0724
Subject category: Marketing
Authors: Ronald T Wilcox (Darden School of Business, University of Virginia); Dorothy C Kelly (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2005
Length: 8 pages
Topics: Marketing
View full details

About

Abstract

This case presents the very successful outcome of Dragon System''s bidding strategy that was examined in the Dragon Systems (A) case.

Related

Case
-
Reference no. UVA-M-0724
Subject category: Marketing
Authors: Ronald T Wilcox (Darden School of Business, University of Virginia); Dorothy C Kelly (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2005
Length: 8 pages
Topics: Marketing
View full details