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This is the simplified Chinese version of ''9A97G020''. CITIC Industrial Bank (CITICIB) was the financial branch of CITIC, a huge Chinese market-oriented holding company that controlled a wide range of manufacturing assets. CITIC had decided to transform its bank into one of China''s premier financial institutions. This mission required that the bank develop a strategic plan. Should the bank concentrate on a single niche such as investment banking, venture capital, or private banking? Alternatively, should it try to become China''s first truly universal commercial bank? On the basis of this decision, CITICIB would have to implement an array of new corporate policies. In this process, CITICIB had the advantages of impressive political connections. Furthermore CITICIB had a decent balance sheet since it had not been compelled to offer policy loans to the state-owned enterprises, a practice which had placed China''s state-owned banks in a precarious position.