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Case
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Reference no. UVA-OB-0823
Subject category: Human Resource Management / Organisational Behaviour
Authors: Joseph W. Harder (Darden School of Business, University of Virginia); Ted Nitka (Darden School of Business, University of Virginia); Hayden Woodward (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2001
Version: 11 March 2019
Revision date: 19-Mar-2019
Length: 6 pages
Data source: Published sources
Topics: Virtual workplace marketing products organizational behavior teams; Leadership & organizational behavior; Performance management; Team management
Share a link: https://casecent.re/p/67028
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Abstract

Can a cross-organizational firm work with a more traditional client company to develop new marketing services in a virtual environment? This case looks at the corporate culture of the X-treme X-citement company and how it is fostered and maintained in a virtual setting.
Industry:
Services
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Abstract

Can a cross-organizational firm work with a more traditional client company to develop new marketing services in a virtual environment? This case looks at the corporate culture of the X-treme X-citement company and how it is fostered and maintained in a virtual setting.

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Industry:
Services

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