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Abstract

This case details the history of Southwest Airlines from its inception, in 1971, until 2004. The case provides details of Southwest''s business model and reasons for success. It ends with a description of the company''s competitive pressures in 2004. The case can be used for a course in service operations or strategy.
Teaching note
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Reference no. UVA-OM-1150TN
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2007
Version: 8 May 2015
Length: 12 pages
Data source: Published sources
View full details

About

Abstract

This case details the history of Southwest Airlines from its inception, in 1971, until 2004. The case provides details of Southwest''s business model and reasons for success. It ends with a description of the company''s competitive pressures in 2004. The case can be used for a course in service operations or strategy.

Related

Teaching note
-
Reference no. UVA-OM-1150TN
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2007
Version: 8 May 2015
Length: 12 pages
Data source: Published sources
View full details