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Case
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Reference no. UVA-OM-1151
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia); Marlene Friesen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2005
Version: 11 May 2015
Revision date: 9-Jun-2017
Length: 12 pages
Data source: Published sources
Topics: Service operations; Strategy
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Abstract

This case outlines the history of JetBlue Airlines from its inception, in 2000, until 2004. The case provides details of JetBlue''s business model and reasons for success. It can be used in a course on service operations or strategy.
Teaching note
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Reference no. UVA-OM-1150TN
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2007
Version: 8 May 2015
Length: 12 pages
Data source: Published sources
View full details

About

Abstract

This case outlines the history of JetBlue Airlines from its inception, in 2000, until 2004. The case provides details of JetBlue''s business model and reasons for success. It can be used in a course on service operations or strategy.

Related

Teaching note
-
Reference no. UVA-OM-1150TN
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2007
Version: 8 May 2015
Length: 12 pages
Data source: Published sources
View full details