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Compact case
Case
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Reference no. UVA-OM-1170
Published by: Darden Business Publishing
Published in: 2005
Length: 1 pages

Abstract

This case consists of a letter to Herb Kelleher, chairman of Southwest Airlines. The letter is a request for his comments on a pair of first-hand experiences flying Southwest Airlines and JetBlue.

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Abstract

This case consists of a letter to Herb Kelleher, chairman of Southwest Airlines. The letter is a request for his comments on a pair of first-hand experiences flying Southwest Airlines and JetBlue.

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