Subject category:
Production and Operations Management
Published by:
Darden Business Publishing
Length: 1 pages
Topics:
Customer perspective
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Abstract
This case consists of a letter to Herb Kelleher, chairman of Southwest Airlines. The letter is a request for his comments on a pair of first-hand experiences flying Southwest Airlines and JetBlue.
About
Abstract
This case consists of a letter to Herb Kelleher, chairman of Southwest Airlines. The letter is a request for his comments on a pair of first-hand experiences flying Southwest Airlines and JetBlue.