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Compact case
Case
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Reference no. UVA-OM-1172
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2005
Length: 3 pages
Topics: Corporate perspective
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Abstract

This case consists of a letter from Herb Kelleher, executive chairman of Southwest Airlines, to Elliott Weiss, an operations professor at the Darden School. In his letter, Kelleher responds, thoughtfully and in detail, to two Darden cases concerning the experiences that a Darden student had while flying Southwest Airlines and JetBlue Airways. The case is a good follow-on for both ''Marlene’s Marvelous Adventure: Southwest Airlines'' (UVA-OM-1152) and ''Marlene’s Marvelous Adventure: JetBlue Airways'' (UVA-OM-1153).
Teaching note
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Reference no. UVA-OM-1150TN
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2007
Version: 8 May 2015
Length: 12 pages
Data source: Published sources
View full details
Compact case
Case
-
Reference no. UVA-OM-1153
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia); Marlene Friesen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2004
Length: 3 pages
Topics: Service operations; Strategy
View full details
Compact case
Case
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Reference no. UVA-OM-1170
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2005
Length: 1 pages
Topics: Customer perspective
View full details

About

Abstract

This case consists of a letter from Herb Kelleher, executive chairman of Southwest Airlines, to Elliott Weiss, an operations professor at the Darden School. In his letter, Kelleher responds, thoughtfully and in detail, to two Darden cases concerning the experiences that a Darden student had while flying Southwest Airlines and JetBlue Airways. The case is a good follow-on for both ''Marlene’s Marvelous Adventure: Southwest Airlines'' (UVA-OM-1152) and ''Marlene’s Marvelous Adventure: JetBlue Airways'' (UVA-OM-1153).

Related

Teaching note
-
Reference no. UVA-OM-1150TN
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2007
Version: 8 May 2015
Length: 12 pages
Data source: Published sources
View full details
Compact case
Case
-
Reference no. UVA-OM-1153
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia); Marlene Friesen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2004
Length: 3 pages
Topics: Service operations; Strategy
View full details
Compact case
Case
-
Reference no. UVA-OM-1170
Subject category: Production and Operations Management
Authors: Elliott N Weiss (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2005
Length: 1 pages
Topics: Customer perspective
View full details