Subject category:
Case Method and Specialist Management Disciplines
Published by:
Darden Business Publishing
Version: 7 January 2011
Revision date: 11-Jul-2011
Length: 2 pages
Topics:
Decision making; Uncertainty
Abstract
This case and its companion, 'Studies in Managerial Decision Making', consist of exercises that demonstrate several cognitive biases that are likely to affect judgment in decision making. They complement a curriculum focused on the normative approach to decision analysis by demonstrating real-world examples of how decision making can be skewed. The cases cover four of the main categories of heuristics: representativeness, availability, anchoring, and framing and are intended for students who have developed expertise with decision-tree analysis. (A teaching note is available.)
About
Abstract
This case and its companion, 'Studies in Managerial Decision Making', consist of exercises that demonstrate several cognitive biases that are likely to affect judgment in decision making. They complement a curriculum focused on the normative approach to decision analysis by demonstrating real-world examples of how decision making can be skewed. The cases cover four of the main categories of heuristics: representativeness, availability, anchoring, and framing and are intended for students who have developed expertise with decision-tree analysis. (A teaching note is available.)