Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 4 pages
Topics:
Business planning; Strategy
Share a link:
https://casecent.re/p/67142
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Joann Smith had risen to assistant brand manager at Bank One over seven years. Smith decided to follow in her father''s footsteps and take over a State Farm Insurance agency in Lake Edna, Missouri. The agency had been run by Jeb Wright for 40 years. The (A) case provides data for assessing the business, developing a business plan, and setting goals for the business. The (B) case describes the people issues Smith faces.
About
Abstract
Joann Smith had risen to assistant brand manager at Bank One over seven years. Smith decided to follow in her father''s footsteps and take over a State Farm Insurance agency in Lake Edna, Missouri. The agency had been run by Jeb Wright for 40 years. The (A) case provides data for assessing the business, developing a business plan, and setting goals for the business. The (B) case describes the people issues Smith faces.


