Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 5 pages
Topics:
Strategy; Business plan
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Abstract
Joann Smith had risen to assistant brand manager at Bank One over seven years. Smith decided to follow in her father''s footsteps and take over a State Farm Insurance agency in Lake Edna, Missouri. The agency had been run by Jeb Wright for 40 years. The (A) case provides data for assessing the business, developing a business plan, and setting goals for the business. The (B) case describes the people issues Smith faces.
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Darden Business Publishing
Length: 11 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 4 pages
Topics:
Business planning; Strategy
About
Abstract
Joann Smith had risen to assistant brand manager at Bank One over seven years. Smith decided to follow in her father''s footsteps and take over a State Farm Insurance agency in Lake Edna, Missouri. The agency had been run by Jeb Wright for 40 years. The (A) case provides data for assessing the business, developing a business plan, and setting goals for the business. The (B) case describes the people issues Smith faces.
Related
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Darden Business Publishing
Length: 11 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 4 pages
Topics:
Business planning; Strategy