Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1997-01-21
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Abstract
This is the simplified Chinese version of ''9A97G003''. The managing director and founder of Bangkok-based Siam Canadian Foods Co, Ltd, was considering the emerging business opportunities in neighboring Burma (also known as Myanmar). Although relatively undeveloped compared to the rest of Southeast Asia, Burma had been experiencing increasing levels of foreign investment activity in recent years. Siam, who had considered entering Burma in the past but declined, needed to determine if the time was now appropriate for the company to enter the market.
About
Abstract
This is the simplified Chinese version of ''9A97G003''. The managing director and founder of Bangkok-based Siam Canadian Foods Co, Ltd, was considering the emerging business opportunities in neighboring Burma (also known as Myanmar). Although relatively undeveloped compared to the rest of Southeast Asia, Burma had been experiencing increasing levels of foreign investment activity in recent years. Siam, who had considered entering Burma in the past but declined, needed to determine if the time was now appropriate for the company to enter the market.