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Case
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Reference no. 9A96MC06
Simplified Chinese language
Published by: Ivey Publishing
Originally published in: 1996
Version: 1996-10-23
Length: 16 pages
Data source: Field research

Abstract

This is the simplified Chinese version of ''9A96M006''. The management of the Samsung Group has to decide whether to enter the Korean theme park industry. The case focuses on three main issues in the context of the entry decision: (1) the underlying forces that shape industry structure, competitive interaction and profits; (2) the impact of globalization on industry structure; and (3) the relationship between a firm''s resources and its strategy. Porter''s Five Forces model is used to analyze the impact of the competitive forces on profitability. A 15-minute video, product ''7A96M006'', can be purchased for this case.

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Abstract

This is the simplified Chinese version of ''9A96M006''. The management of the Samsung Group has to decide whether to enter the Korean theme park industry. The case focuses on three main issues in the context of the entry decision: (1) the underlying forces that shape industry structure, competitive interaction and profits; (2) the impact of globalization on industry structure; and (3) the relationship between a firm''s resources and its strategy. Porter''s Five Forces model is used to analyze the impact of the competitive forces on profitability. A 15-minute video, product ''7A96M006'', can be purchased for this case.

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