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Case
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Reference no. 9A93AC05
Simplified Chinese language
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1992
Version: 1993-03-30
Length: 6 pages
Data source: Published sources

Abstract

This is the simplified Chinese version of ''9A93A005''. Albright & Wilson Americas is a phosphate manufacturer. They have information that urban phosphates are no longer the problem they were in the 1960s and 1970s. The introduction of Loblaws'' ''phosphate free'' detergent, has created a concern that it, and possible competitive entries, will create even more negative attitudes towards phosphates. They are trying to decide what actions, if any, they can take to bring more current information about phosphates and their substitutes to the public.
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About

Abstract

This is the simplified Chinese version of ''9A93A005''. Albright & Wilson Americas is a phosphate manufacturer. They have information that urban phosphates are no longer the problem they were in the 1960s and 1970s. The introduction of Loblaws'' ''phosphate free'' detergent, has created a concern that it, and possible competitive entries, will create even more negative attitudes towards phosphates. They are trying to decide what actions, if any, they can take to bring more current information about phosphates and their substitutes to the public.

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Location:
Size:
Large

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