Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9A90LC03
Simplified Chinese language
Published by: Ivey Publishing
Originally published in: 1990
Version: 1990-12-15
Length: 13 pages
Data source: Published sources

Abstract

This is the simplified Chinese version of ''9A90L003''. The vice-president, corporate and public affairs, at an insurance company has to prepare the next year''s internal communications program at a time when the company is undergoing a ''revolution'' - an effort to improve service and profits through a radical organizational and cultural change. The small communications department has played a key role and tried new methods in the company''s move toward empowerment and increased accountability. At this point, creating a communications strategy on a limited budget means choosing among priorities, but a recent survey of employee attitudes has provided some input into needs.

About

Abstract

This is the simplified Chinese version of ''9A90L003''. The vice-president, corporate and public affairs, at an insurance company has to prepare the next year''s internal communications program at a time when the company is undergoing a ''revolution'' - an effort to improve service and profits through a radical organizational and cultural change. The small communications department has played a key role and tried new methods in the company''s move toward empowerment and increased accountability. At this point, creating a communications strategy on a limited budget means choosing among priorities, but a recent survey of employee attitudes has provided some input into needs.

Settings


Related