Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 1990-12-15
Length: 13 pages
Data source: Published sources
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Abstract
This is the simplified Chinese version of ''9A90L003''. The vice-president, corporate and public affairs, at an insurance company has to prepare the next year''s internal communications program at a time when the company is undergoing a ''revolution'' - an effort to improve service and profits through a radical organizational and cultural change. The small communications department has played a key role and tried new methods in the company''s move toward empowerment and increased accountability. At this point, creating a communications strategy on a limited budget means choosing among priorities, but a recent survey of employee attitudes has provided some input into needs.
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Abstract
This is the simplified Chinese version of ''9A90L003''. The vice-president, corporate and public affairs, at an insurance company has to prepare the next year''s internal communications program at a time when the company is undergoing a ''revolution'' - an effort to improve service and profits through a radical organizational and cultural change. The small communications department has played a key role and tried new methods in the company''s move toward empowerment and increased accountability. At this point, creating a communications strategy on a limited budget means choosing among priorities, but a recent survey of employee attitudes has provided some input into needs.
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Location:
Size:
Medium